Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What is the most popular brochure size for mailing?

Answer

For mailing, the 8.5 x 11 tri-fold is the runaway favorite. Folded, it measures roughly 3.67 x 8.5, which drops neatly into a standard #10 business envelope and keeps postage in the letter rate range.

  • Flat size: 8.5 x 11, folded into thirds
  • Folded footprint: about 3.67 x 8.5, sized for a #10 envelope
  • Postage benefit: no custom envelope needed, which keeps mailing costs down
  • Why it is default: works for direct mail across nearly every industry

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