The FedEx Rack Cards Alternative Printed on Rigid Premium Stocks
A rack card sits in a public holder and gets handled by everyone who passes, so the stock matters as much as the artwork. 4OVER4.COM prints 50 standard 3.5 x 8.5 rack cards on 14pt Gloss Cover for $42.84, $0.86 each, in 3 business days, and the 4x9 size sits in the same configurator. The full table is below.
Start with the rack
Four products to price for a rack program
Each card shows its starting price for 50. On rack cards, the size, a printed back and the coating are picked in the configurator.
Rack card capabilities
4OVER4.COM and FedEx Office rack cards, capability by capability
| Capability | ![]() | ![]() |
|---|---|---|
| Dedicated rack card product in 3.5 x 8.5 and 4 x 9 | Yes, a purpose-built rack card line in both sizes | Limited, printed as flat products |
| Cover stocks for the rack | Yes, 15 stocks, gloss, silk/matte, uncoated, linen and synthetic | Limited, counter stocks |
| Coating | High gloss UV coating, or standard finish | Limited |
| Double-sided full color | Yes, 4/4 or 4/1 in the configurator | Yes |
| Free proof before the press run | Yes, a free online proof, with a pre-press check on calibrated presses | Varies by store |
| Same file reordered at the same color, location to location | Yes, approved artwork stays on the account for the next rack | Varies by store |
| Bulk tiers for lobby, tourism, and route distribution | Yes, 40 tiers from 50 to 100,000 cards | Limited |
| In-store same-day pickup at a retail counter | Ships from the Queens plant, or pick up in NYC | Yes |
| Same-day shipping (order by 12pm ET) | Yes, on many products | No |
| Free online designer + 10,000+ templates | Yes | Yes, design tools |
| Matching brochures, flyers, and postcards in one cart | Yes, 1,000+ products | Yes, general print catalog |
| Price Match Guarantee | Yes, 110% price match | No |
| Loyalty rewards (earn coins on every order) | Yes | No |
| Free physical samples kit | Yes, shipped free | No |
| Quality, Price Match, On Time Every Time, Customer Service & Ultimate Satisfaction guarantees | Yes, 5 written guarantees | Limited |
| Years in business | 25+ (since 1999) | Print is a side counter to shipping |
| Rating | 4.8/5 (10,000+ reviews) | Varies by store |
FedEx Office is excellent at what it was built for: documents, copies, and shipping in one errand, with same-day pickup when today is the deadline. A rack card is a different job, a brand asset that lives in a public holder and gets reordered by the thousand. 4OVER4.COM will beat a lower price from a U.S. retail printer by 10 percent with our 110% Price Match Guarantee.
From counter to holder
Six things a lobby rack asks of a card
A rack card is a product, not a print job
4OVER4.COM runs rack cards as their own line, with the stock, coating, corners and quantity chosen for a holder rather than for a copier.
Stock that survives the rack
A lobby rack means handling all day. Pick 16pt or 18pt cover for a card that stays flat, or 15pt synthetic plastic where cards get wet.
Priced for distribution, not for errands
Rack cards work by volume: hotel lobbies, visitor centers, takeout counters, route racks. At 1,000 cards the run costs $195.95, about 20 cents a card.
Color that matches the brand, rack after rack
The presses hold a G7 color profile, so the teal on this quarter's card matches last quarter's, even across locations.
Corners for a busy holder
Rounded corners, in a 1/8 or 3/8 inch radius, give a card that gets pulled and pushed back all day a softer edge.
A written floor under every quote
The 110% Price Match Guarantee and loyalty coins on every order put the pricing in writing instead of leaving it to the counter.
Built for the holder
Why 4x9, and why rigid stock
The format is the strategy
A 4 x 9 rack card fills a standard brochure holder edge to edge, fits a #10 envelope for mailed follow-ups, and shows its top third above the pocket; the 3.5 x 8.5 size fits the matching #9 envelope. That visible third is the sales pitch, which is why the format rewards a bold headline and one clear image where a folded brochure hides them inside. For the fundamentals, start with what are rack cards.
The stock is the difference
A thin card slumps in a holder. A rack card that stays upright needs cover stock picked for the room: gloss for color under lobby lighting, silk/matte or linen for a quieter read. That is why standard rack cards offer the cover stock as a choice rather than a default. Layout ideas sit in the rack card showcase.
Distribution economics
Forty quantity tiers, from 50 cards to 100,000
Rack cards are a volume medium. A tourism season, a hotel partnership, or a takeout counter goes through them by the box, so the unit price has to fall as the count climbs. Here 500 cards cost $104.57, 5,000 cost $308.43 and 100,000 cost $3,471.75.
Ideas for the layout live in the rack card design inspiration piece, and any unfamiliar term on the quote is in the printing terms glossary.
Rack-ready
Two trims, 3.5 x 8.5 and 4 x 9, both cut to sit flush in a standard brochure holder.
Coating
An optional high gloss UV coating over gloss cover adds shine and some protection against handling.
Distribution runs
Bulk tiers priced for tourism and route distribution, with optional variable data for codes or names on each card.
Reorder
Approved rack card artwork stays on the account, so run two and run ten pull the same file and print the same color for a second lobby or next season.
Which stock
Gloss cover suits photo-led tourism and hotel cards, silk/matte or uncoated suits a card people write on, and 14pt or 18pt white linen gives a boutique counter a textured feel.
Proofed
A free online proof catches the bleed and the cut line before a thousand cards run. A next day hardcopy proof is available for a fee.
Pros & cons
Counter pickup against 4x9 cards on Gloss Cover
4OVER4.COM: a rack card line
- 3.5 x 8.5 or 4 x 9, gloss to synthetic
- High gloss UV coating and rounded corners
- Prices that fall at every tier
- Free online proof before every run
- Price match, coins, free samples kit
FedEx Office: the rack card at the counter
- Printed as flat documents on counter stocks
- Limited coating and stock choices
- Counter pricing per copy
- No published price match or samples kit
- Same-day pickup for small batches
Wally explains the rack switch
A card built for the holder, at a price built for the box

A shipping counter prints a rack card shaped document; a print plant runs a rack card. 4OVER4.COM cuts 3.5 x 8.5 or 4 x 9 cards on the cover stock the lobby needs, proofs them free before the run, and prices the box cheaper per card as the count climbs. The matching brochures, flyers and postcards ride in the same cart.
Explore rack cards →FedEx Office and the rack
What months in a lobby holder do to a rack card
A lobby, a visitor center, a counter or a route rack goes through cards by the box. This section weighs filling it from a FedEx Office counter against ordering from a print plant.
What FedEx Office rack card printing actually is
FedEx Office is a shipping and business services chain with print counters attached, and its rack card offer reflects that heritage: a flat 4x9 print on the stocks the counter carries, ready fast, often the same day. For a small batch needed this afternoon, that convenience is hard to beat. The reason to look further is that a rack is a distribution channel that uses cards by the thousand, month after month.
Where the counter rack card runs into walls

Three limits, mostly. First, the stock: a counter prints on what it has loaded, while a rack card has to stand upright in a public holder. Second, the finish: coating options at a counter are limited, and a rack card is judged by how its color reads under lobby lighting. Third, the price curve: counter work is priced per copy, while a rack program needs the unit cost to fall with each box.
How a dedicated rack card line answers
4OVER4.COM builds the rack card as a product. The standard rack card prints front only or both sides, takes variable data for a code or a name on each card, and can ship with matching white #9 envelopes.
Print quality and the proof step

A rack card is judged twice: once by the person who glances at the top third, and once by the brand manager comparing this reorder to the last one. Every 4OVER4.COM run gets a pre-press check on presses held to a G7 color profile, and a free online proof settles layout and cut before production. Reorders match because the process repeats, which keeps a multi-location rack program looking like one brand.
Pricing: counter copies against run tiers
Counter pricing is convenience pricing, set per copy. Run pricing spreads the setup across the order: 200 cards cost $62.40 and 10,000 cost $526.34. Price one tourism-season order both ways before you choose.
Who refills the same holders every month
Hotels, attractions, and tourism boards get rack-ready stock, seasonal reorders that match, and bulk tiers built for their volumes. Restaurants and clinics get a takeout-counter card that stays crisp. If the need is truly ten cards by 5pm today, the FedEx counter still wins that errand. For the rack program itself, rack cards vs brochures helps shape the mix.
Rack cards, brochures and flyers on one press order
A brochure carries the full story at the counter, a flyer goes to the street team and a postcard handles the follow-up mail, all proofed and printed with the rack cards in one order, so one color standard runs across the kit. The rack cards collection holds every rack card option in one place.
The verdict
For a rack that gets refilled every month, order here; for ten cards by this afternoon, the FedEx counter is the quicker errand.
Why teams trust us
What 72 rack card reviews at 4.9 show
Buyers rate the standard rack card 4.9 across 72 reviews. The figures below are company wide: 4.8 from 10,000+ reviews across every product 4OVER4.COM prints.
Explore more from 4OVER4.COM
Rack card guides, showcases and retail printer comparisons












Get Started
Fill the next holder with rigid 4x9 cards
Upload your design or start from a free template, approve the proof, and see the 4OVER4.COM difference in the next holder you fill, shipped as fast as same day.
Legal Disclaimer
Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation.
Rack card questions
Common Questions
Seven answers for rack card buyers, from the right stock for a lobby to what a season's run costs and how rack cards compare with brochures. Every other printing question is on our FAQs hub.
What is a good FedEx rack cards alternative?
A printer with a dedicated rack card line, where the size, stock, coating and quantity are picked for the holder. 4OVER4.COM runs standard rack cards as that product, with variable data for a code or a name on each card as an option. Start with the rack cards range.
Which rack card stock and coating suits a lobby rack?
Decide where it lives first. A hotel lobby or visitor center rack suits 16pt gloss cover with the high gloss UV coating; a boutique counter can carry 18pt premium white linen. Then design for the top third, because that is what a rack shows before someone pulls the card. The rack card sizes guide covers trim and bleed for both sizes.
What do rack cards cost and how are prices set?
Fifty standard 3.5 x 8.5 rack cards on 14pt Gloss Cover, printed on the front, cost $42.84, about $0.86 each, and the 39 quantity tiers above that, up to 100,000, lower the unit cost as a tourism or route run grows. Stock, coating and a printed back each add to the base price.
What sizes, stocks and finishes are available?
Two sizes, 3.5 x 8.5 and 4 x 9 inches, both made for brochure holders. Fifteen stocks run from 80lb gloss cover and 13pt recycled uncoated to 18pt premium white linen and 15pt synthetic plastic, printed 4/0, 4/1 or 4/4, with a standard finish or high gloss UV coating and optional rounded corners. Matching white #9 envelopes can be added. Order the free samples kit to feel the stocks before committing a big tourism run.
How long do rack cards take to print and ship?
Standard rack cards on 14pt Gloss Cover print in 3 business days, with faster turnaround options in the configurator, and 99.8% of orders arrive on time. Shipping time comes on top of production, so book the run before the rack has to be filled for the season.
Rack cards or brochures, which should I print?
Rack cards win the grab-and-go moment: one glance, one pull, one message. Brochures win when the reader needs the full story: menus of services, maps, pricing. When both are needed, the brochure carries the detail the rack card leaves out. The comparison in rack cards vs brochures settles it case by case.
What pairs well with a rack card campaign?
The classic distribution kit: rack cards in the holders, flyers for the street team, and postcards for the mailing list, all in matching color from one order. The guide to what rack cards are shows where each piece works hardest.





