Emma Davis
Emma Davis Print Production Specialist at 4OVER4.COM
Question

What should I do if I notice the front and back of my product have the same design and I think it's a mistake?

Answer

If a proof shows the front and back looking identical and you believe that is a mistake, do not approve it. Reject the proof and use the comments to describe exactly what the correct design should be, and the file rep will repost corrected proofs.

  • Reject the proof rather than approving it, since approval sends the job to production as shown.
  • Add a comment explaining what belongs on each side, front and back.
  • Attach or reference the correct artwork if the intended back was not applied.
  • Wait for the updated proof and confirm both sides are right before approving.

Clear comments on the rejected proof are the fastest way to get the sides corrected before printing.

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