What's the typical ROI timeline for digital signage?

Payback on a digital signage deployment hinges on how much traffic the screens see and how often the content changes. Commonly cited ranges land between 12 and 24 months for busy locations.

• Faster payback: high-traffic sites like restaurants and retail chains, especially where messaging changes often and replaces recurring print production.
• Slower or no payback: low-traffic spots with rarely-changing messages, where the hardware cost is hard to justify.
• The swing factor: eliminating repeat print runs is often the biggest saving that shortens the timeline.

If your message rarely changes, durable printed signage usually delivers a better cost per impression than a screen.