How do retail signage statistics compare between digital and print?

In retail, digital and print play complementary roles rather than competing head to head.

• Digital displays capture more attention inside the store and make menu boards cheaper to update in food service.
• Printed point-of-sale materials still drive impulse purchases right at the shelf where the decision happens.
• Printed banners and posters remain the practical choice for storefronts and outdoor spots, where screens struggle with weather and glare.

The most effective retail setups blend screens for changing promotions with print for shelf-level and outdoor messaging.