Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I add QR codes to my retail signage and packaging?
Answer
Yes, QR codes are a great fit for retail signage and packaging. A single scannable code turns any printed surface into a link to your website, promotions, loyalty signup, or social profiles, bridging the in-store experience with your online presence.
- Where they work: banners, counter cards, hang tags, catalogs, shelf talkers, and box panels.
- Make it trackable: use a dynamic code so you can measure scans and swap the destination later without reprinting.
- Keep it scannable: print at least 0.8 inches wide, keep strong contrast, and leave clear space around the code.
Test the finished code with a couple of phones before sending artwork to print, since a low-contrast or undersized code can be hard for cameras to read.
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