Does digital signage actually outperform printed signage?

It depends on the context. Neither format wins outright. Each has environments where it performs best.

• Digital shines in high-traffic spaces, where motion and rotating content lift recall and engagement.
• Print wins on cost per impression for long-term placements that do not change often.
• Print adds a tactile, physical presence that a screen cannot replicate, which matters for storefronts and takeaway materials.

The strongest programs use both: screens for dynamic, changing messages and printed signage for durable, always-on placements.