Tobias Reed, 4OVER4 cutting, binding and large format voice (illustration)
Tobias Reed Production Knowledge Lead at 4OVER4.COM

Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.

Question

What should a bandit sign say and where should it go?

Answer

Bandit signs earn their leads through a short message, bold contrast, and smart placement, all tuned to who you are trying to reach.

  • Research your target audience before you write the message: wholesalers targeting motivated sellers do well with direct lines like "We Buy Houses Cash," while listing agents benefit from "Just Listed" or "Open House" signs placed near the property.
  • Keep it to five to seven words with bold, high-contrast colors like yellow and black.
  • Place signs at high-traffic intersections, facing oncoming traffic, 3 to 4 feet off the ground, and add high-visibility directional signage to steer traffic toward showings.
  • Use only a phone number as the call to action.
  • Replace faded or damaged signs weekly to keep a professional look.
  • Track calls with dedicated numbers, and test different messages in similar locations to measure what's working.

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