How much should I budget for real estate yard sign color?

Color itself rarely adds to the cost, since full-color digital printing handles any palette at one price. Budget instead lands on the substrate you choose.

• Full-color printing on standard corrugated plastic yard signs is affordable.
• Additional colors don't cost extra, digital printing prints any palette at the same price.
• Budget more for premium substrates like aluminum, which suit dark, saturated backgrounds that benefit from a smoother surface.
• For double-sided visibility at intersections, a blockout material shows full color on both faces without bleed-through.