Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stock do most customers recommend for Posters?

Answer

The best stock depends on what the poster is for. Glossy makes photos and colors pop, while matte reduces glare for art and signage that people view up close.

StockLookBest for
GlossyVivid, reflectivePhotos, event promos
MatteLow glare, refinedArt prints, retail signage
VinylWeatherproofOutdoor display
  • Glossy can reflect overhead lighting, so matte is easier to read under bright store lights.
  • For anything outdoors, skip paper and go straight to vinyl.

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