Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stock do most customers recommend for Posters?
Answer
The best stock depends on what the poster is for. Glossy makes photos and colors pop, while matte reduces glare for art and signage that people view up close.
| Stock | Look | Best for |
|---|---|---|
| Glossy | Vivid, reflective | Photos, event promos |
| Matte | Low glare, refined | Art prints, retail signage |
| Vinyl | Weatherproof | Outdoor display |
- Glossy can reflect overhead lighting, so matte is easier to read under bright store lights.
- For anything outdoors, skip paper and go straight to vinyl.
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