Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What is paper brightness?
Answer
Brightness measures how much light a sheet reflects, reported on a scale that runs up to about 100. A brighter sheet makes printed colors pop and text look crisp, while a lower-brightness sheet gives a warmer, softer, more natural tone.
- High brightness: whiter background, higher contrast, more vivid color reproduction.
- Lower brightness: a warmer, off-white cast that reads as softer and more organic.
- Not the same as whiteness: brightness measures reflected light, while whiteness describes the shade of the paper.
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