What is kraft paper?

Kraft is a strong, uncoated paper with a natural brown tone, made from wood pulp using the kraft pulping process. Its rustic, unbleached look has made it a favorite for brands that want an earthy, handcrafted, eco-friendly feel.

• Durable: the kraft process yields long, strong fibers that resist tearing.
• Natural look: the warm brown surface reads as organic and artisanal without extra printing.
• Common uses: hang tags, packaging, business cards, and labels for craft, food, and sustainable branding.