Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What is kraft paper?
Answer
Kraft is a strong, uncoated paper with a natural brown tone, made from wood pulp using the kraft pulping process. Its rustic, unbleached look has made it a favorite for brands that want an earthy, handcrafted, eco-friendly feel.
- Durable: the kraft process yields long, strong fibers that resist tearing.
- Natural look: the warm brown surface reads as organic and artisanal without extra printing.
- Common uses: hang tags, packaging, business cards, and labels for craft, food, and sustainable branding.
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