Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Do consumers really care about custom packaging?
Answer
They do, and it shows up in what they are willing to pay. Custom packaging data from Packaging Digest reports that 68% of consumers believe branded packaging makes a product feel more premium, which lifts both perceived value and brand recall.
- Premium perception: 68% say branding makes a product feel more premium (Packaging Digest).
- Willingness to pay: that perception supports higher price points.
- Small changes count: even a branded label or sticker on a plain box makes a measurable difference.
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