Do consumers really care about custom packaging?

They do, and it shows up in what they are willing to pay. Custom packaging data from Packaging Digest reports that 68% of consumers believe branded packaging makes a product feel more premium, which lifts both perceived value and brand recall.

• Premium perception: 68% say branding makes a product feel more premium (Packaging Digest).
• Willingness to pay: that perception supports higher price points.
• Small changes count: even a branded label or sticker on a plain box makes a measurable difference.