What counts as ecommerce packaging?

Ecommerce packaging is any printed material that ships with or on a product and turns a plain parcel into a branded unboxing. It is less about the shipping carton itself and more about the small touches inside and outside that make the delivery feel considered.

• Inside the box: thank-you cards, insert cards, product guides, and tissue paper wraps.
• On the box: branded stickers, shipping labels, and custom tape.
• Extras: promotional postcards, discount cards, and re-order reminders.

Together these pieces create a consistent brand experience from the moment a package arrives to the moment it is opened.