Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What's driving ecommerce packaging growth?

Answer

Ecommerce is the fastest-moving part of packaging demand. The segment is growing at over 14% CAGR through 2028, and the reason is straightforward: every online order needs something to ship in.

  • Pace: more than 14% CAGR through 2028.
  • Driver: direct-to-consumer brands multiplying and expecting branded unboxing.
  • In demand: custom mailers, printed boxes, and branded labels.

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