Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What material is Brown Kraft made of and is it recycled?
Answer
Brown Kraft paper is light brown with natural fibers and subtle visible flecks, which lend it a natural, organic look and feel. It is made from wood pulp using the kraft pulping process and left unbleached, and that is exactly why it keeps its earthy tone and rustic character.
- Made from unbleached wood-pulp fibers, so the brown color and flecks are natural rather than dyed.
- The uncoated, tactile surface gives it a handmade, eco-minded aesthetic.
- A popular pick for brands that want a natural, sustainable-leaning look for their print.
- Because it is uncoated, it also takes pen and stamp ink well for handwritten touches.
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