Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I print full-color images on kraft paper?
Answer
Yes, you can print full color on kraft, but set your expectations for how the brown paper changes the look. Kraft is not white, so it tints everything printed on top of it.
- Photos come out warm and muted rather than bright and saturated
- The brown base is perfect for vintage, rustic, and craft-style aesthetics
- Light and pastel colors shift the most because the paper shows through
- Bold, high-contrast artwork holds up better than delicate, low-contrast images
If a design leans heavily on accurate, vivid photography, a bright white or canvas stock will reproduce those colors far more faithfully than kraft.
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