Question
How do you calculate direct mail marketing ROI?
Answer
The formula is simple, the accuracy comes from counting every cost and tracking every response. Use: (total revenue from the campaign minus total campaign cost) divided by total campaign cost, times 100.
Include every cost in the denominator:
- Printing
- Postage
- Design
- List acquisition
- Fulfillment
Track responses with unique URLs, QR codes, or promo codes so each conversion ties back to the mailing. Run those inputs through a simple calculator and you get an honest read on campaign performance.
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