How do I make sure my label colors match my brand?

Color accuracy starts with your file setup and a proof review before anything prints. Screens display in RGB while presses print in CMYK, so preparing files correctly is the single biggest factor in matching your brand.

• Work in CMYK at 300 DPI so on-screen colors translate accurately to print.
• Reuse the same color values everywhere: 4OVER4.COM prints with calibrated CMYK across all products, so labels, business cards, and packaging built from identical values will match.
• Note Pantone (PMS) values for brand-critical colors to get the closest possible match.
• Review a digital proof to confirm color, layout, and text before production.
• Order a proof or request free printed samples before your full run when exact color fidelity matters, since paper and finish shift how ink reads.