Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the difference between kraft and metallic sales sheets?
Answer
Kraft and metallic sheets both stand out, just with opposite personalities.
| Stock | Look | Best for |
|---|---|---|
| Kraft | Natural, textured brown tone | Eco-friendly or artisan brands |
| Metallic | Subtle shimmer that catches light | A premium, eye-catching feel |
Kraft reads warm and organic, while metallic reads modern and upscale. Match the stock to the impression you want to leave.
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