Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can you feel the difference between 14pt and 16pt?

Answer

Most people can, especially when they hold both cards at once. 16pt feels noticeably heavier and more rigid than 14pt, and while the gap is subtle on its own, that extra weight registers as quality the moment someone handles your card. A tactile finish makes the difference even easier to notice.

StockFeel in the hand
14ptSolid and professional, a common standard
16ptHeavier and more rigid, reads as premium
  • The contrast is clearest when the two are compared side by side.
  • A soft-touch or matte finish amplifies the perceived difference between the stocks.

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