Question
What's the average cost per lead at trade shows compared to other channels?
Answer
Trade shows tend to be one of the more efficient lead sources, especially once you factor in the printed materials that keep a conversation going after the event. CEIR figures put the average show lead at roughly $142.
| Channel | Approx. cost per lead |
|---|---|
| Trade shows (CEIR) | ~$142 |
| Inside sales | $300+ |
| Some digital channels | Often higher, varies by industry |
The advantage grows when you pair the booth with quality print. A memorable card or brochure extends the conversation past the show floor and lifts the value of every lead you collect.
Ready to order?
Get your standard business cards printed at 4OVER4
