Question
How much does a door hanger campaign cost per household?
Answer
Door hanger economics are attractive because both printing and distribution stay cheap per household, especially when you already have field crews.
| Cost component | Per household |
|---|---|
| Printing only | $0.05 to $0.25 |
| All-in (print + distribution) | $0.10 to $0.40 |
- Printing cost drops as quantity rises and depends on paper stock.
- Distribution varies by market, but crews already in the field can distribute for almost nothing extra.
That effective CPM stacks up well against targeted digital ads for local campaigns.
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