Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How much does a door hanger campaign cost per household?

Answer

Door hanger economics are attractive because both printing and distribution stay cheap per household, especially when you already have field crews.

Cost component	Per household
Printing only	$0.05 to $0.25
All-in (print + distribution)	$0.10 to $0.40

Printing cost drops as quantity rises and depends on paper stock.
Distribution varies by market, but crews already in the field can distribute for almost nothing extra.

That effective CPM stacks up well against targeted digital ads for local campaigns.

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