Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
What should I spend per person on trade show giveaways?
Answer
Your giveaway budget depends on your strategy: broad reach with low-cost items, or higher retention with fewer premium pieces. Both work, so pick the one that matches your goals for the show.
| Tier | Examples | Rough per-unit cost |
|---|---|---|
| Low cost, high volume | Stickers, bookmarks | $0.10 to $0.50 |
| Mid-range | Notebooks, tote bags | $2 to $8 |
| Premium | Power banks, quality drinkware | $8 to $25 |
As a rule of thumb, set aside 10 to 15 percent of your total trade show budget for giveaways. Low-cost items spread your name widely, while premium pieces earn higher retention with the prospects who matter most.
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