Question
What paper stock works best for tourism printing materials?
Answer
Tourism pieces sell a destination, so the stock should make photography look rich while fitting how the piece gets distributed.
| Piece | Recommended |
|---|---|
| Brochures and flyers | Gloss or semi gloss on 100lb text or heavier |
| Travel agent cards | 16pt or 32pt with soft touch or UV |
- Gloss and semi gloss deepen scenery colors for destination shots
- Heavier card stocks with a soft touch coat feel premium in the hand
- Lighter coated stocks keep cost down for high volume rack distribution
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