Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stock works best for tourism printing materials?
Answer
Tourism pieces sell a destination, so the stock should make photography look rich while fitting how the piece gets distributed.
| Piece | Recommended |
|---|---|
| Brochures and flyers | Gloss or semi gloss on 100lb text or heavier |
| Travel agent cards | 16pt or 32pt with soft touch or UV |
- Gloss and semi gloss deepen scenery colors for destination shots
- Heavier card stocks with a soft touch coat feel premium in the hand
- Lighter coated stocks keep cost down for high volume rack distribution
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