Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stock works best for designer printing projects?

Answer

The best stock depends on the look and feel you want your work to convey. There is no single right answer, so match the paper to your creative identity and how the piece will be handled.

StockBest for
UncoatedOrganic, tactile, minimalist brands, easy to write on
Silk / matteRich color with a soft, low-glare finish
GlossVivid, high-contrast photography and digital art
Heavy / premium weightsA substantial, luxury feel in the hand

If you are unsure, order a small run in two stocks and compare them in person before committing to a full print.

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