What paper stock works best for minimal brand materials?

Minimal brands lean on paper texture to add richness that the design deliberately leaves out. Thick, uncoated stocks give a tactile dimension that makes simple layouts feel considered rather than empty.

• Thick, uncoated stocks with a natural texture add a premium, hand-made feel.
• Matte finishes suit the understated look and reduce glare.
• Avoid glossy finishes unless the brand leans modern and tech-forward, since heavy gloss can clash with an understated aesthetic.
• Heavier weights signal quality the moment someone picks up a card or piece.