Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What makes print pricing different between online printers?

Answer

Two printers can quote very different prices for the same product. A handful of factors drive most of the gap.

  • Paper quality and thickness
  • Printing technology, such as digital versus offset
  • Whether proofs, file review, and cutting are included or charged extra
  • Turnaround speed and available quantity breaks

Compare the full checkout total, not just the sticker price, so you're weighing actual value rather than a headline number.

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