How do I keep branding consistent across different hotel print products?

Consistency across a hotel's printed pieces comes down to reusing the same brand elements everywhere, from a business card to a lobby sign. Set the rules once and apply them to every product.

• Color: Use the same CMYK or Pantone values on every piece.
• Type and logo: Keep fonts and logo placement identical across products.
• Templates: Pre-formatted templates with correct bleed and trim keep each item aligned.
• Scale up: The same rules apply whether you are printing cards or large-format signage.