Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do I keep branding consistent across different hotel print products?
Answer
Consistency across a hotel's printed pieces comes down to reusing the same brand elements everywhere, from a business card to a lobby sign. Set the rules once and apply them to every product.
- Color: Use the same CMYK or Pantone values on every piece.
- Type and logo: Keep fonts and logo placement identical across products.
- Templates: Pre-formatted templates with correct bleed and trim keep each item aligned.
- Scale up: The same rules apply whether you are printing cards or large-format signage.
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