Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What is the average vehicle wrap ROI compared to digital ads?
Answer
On a cost-per-impression basis, vehicle graphics are one of the cheapest forms of advertising available. A one-time wrap cost keeps working for years with no recurring spend.
| Channel | Approx. CPM |
|---|---|
| Vehicle wrap | $0.04 to $0.15 |
| Google display ads | $2 to $10 |
| Social media ads | $5 to $15 |
- Digital ads charge continuously, while a wrap is paid for once.
- The longer a wrap stays on the vehicle, the lower its effective cost per impression drops.
Ready to order?
Get your custom car decals printed at 4OVER4
