Question
What is the average vehicle wrap ROI compared to digital ads?
Answer
On a cost-per-impression basis, vehicle graphics are one of the cheapest forms of advertising available. A one-time wrap cost keeps working for years with no recurring spend.
| Channel | Approx. CPM |
|---|---|
| Vehicle wrap | $0.04 to $0.15 |
| Google display ads | $2 to $10 |
| Social media ads | $5 to $15 |
- Digital ads charge continuously, while a wrap is paid for once.
- The longer a wrap stays on the vehicle, the lower its effective cost per impression drops.
Ready to order?
Get your car decals printed at 4OVER4
