Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What is scratch off printing and how does it work?
Answer
Scratch-off printing hides a message under a removable coating. A silver latex layer is applied over a specific area of the card, and the recipient scratches it off to reveal what is underneath.
- The coating conceals a hidden code, prize or message.
- Recipients scratch the panel with a coin or a fingernail.
- The hidden artwork is printed first, then the latex panel goes on top of it.
- Common uses include promo codes, giveaways, loyalty rewards and event reveals.
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