What is scratch off printing and how does it work?

Scratch-off printing hides a message under a removable coating. A silver latex layer is applied over a specific area of the card, and the recipient scratches it off to reveal what is underneath.

• The coating conceals a hidden code, prize or message.
• Recipients scratch the panel with a coin or a fingernail.
• The hidden artwork is printed first, then the latex panel goes on top of it.
• Common uses include promo codes, giveaways, loyalty rewards and event reveals.