Question
What is matte printing and how does it differ from glossy?
Answer
Matte printing uses a non-reflective finish that absorbs light instead of bouncing it back. Colors read softer and more muted than on gloss, and the surface resists glare and fingerprints.
| Matte | Glossy | |
|---|---|---|
| Surface | Non-reflective | Shiny, reflective |
| Color | Softer, muted | Vivid, saturated |
| Glare and fingerprints | Resists both | Shows both |
| Best for | Text-heavy work, photos, handled pieces | Maximum color pop and shine |
Matte is the smart pick for text-heavy layouts, photography prints, and anything people handle often. Choose glossy when you want maximum color vibrancy and shine.
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