Is matte printing more expensive than glossy?

In most cases, no. On standard products a matte finish and a gloss finish usually cost the same, because both are applied the same way during coating. The bigger price drivers are your paper weight and your quantity, not the coating itself.

• Base matte and base gloss are typically priced the same.
• Specialty matte options like soft-touch or velvet lamination add a small upcharge for the premium feel.
• Uncoated stock is often the most economical of all.
• Ordering in larger quantities lowers the per-piece cost regardless of finish.