Question
What is a print distribution guide and why do I need one?
Answer
A print distribution guide is a plan for where, when, and how your printed materials get placed.
- It maps out the locations and channels for each piece.
- It sets timing so materials land when they matter most.
- It assigns a purpose and a destination to every flyer, postcard, and business card.
- Without one, distribution is guesswork. With one, printing becomes a real marketing channel.
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