Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Do I need Pantone colors for my print project?
Answer
You only need Pantone if your brand requires exact, repeatable color across every print run. Pantone uses pre-mixed spot inks for guaranteed consistency, which adds cost most marketing pieces do not need.
- Use Pantone when a logo color must match precisely batch to batch.
- Stick with CMYK for flyers, postcards, and business cards, where it delivers strong accuracy at lower cost.
- Some jobs mix both: CMYK for photos plus one Pantone spot color for the brand mark.
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