Do I need Pantone colors for my print project?

You only need Pantone if your brand requires exact, repeatable color across every print run. Pantone uses pre-mixed spot inks for guaranteed consistency, which adds cost most marketing pieces do not need.

• Use Pantone when a logo color must match precisely batch to batch.
• Stick with CMYK for flyers, postcards, and business cards, where it delivers strong accuracy at lower cost.
• Some jobs mix both: CMYK for photos plus one Pantone spot color for the brand mark.