Do printed referral cards still work in a digital world?

Printed referral cards still work, and in a digital-heavy world their physical staying power is exactly the advantage. A card sits in a wallet or on a fridge long after an email is gone.

• 4.4% direct mail response: Versus 0.12% for email, per the Data and Marketing Association.
• Tangible reminder: A physical card keeps prompting action every time it is seen.
• Add a QR code: It bridges the printed card to a digital referral step in one scan.

A well-designed referral card gives recipients something real to hold onto and an easy way to act on it.