Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What does an Easter print campaign cost a small business?
Answer
Most small businesses can run a solid seasonal print campaign on a few hundred to a couple thousand dollars, scaling up as you add channels like direct mail and custom packaging. The key is funding the highest-return pieces first rather than spreading the budget thin.
| Scope | Typical budget | Covers |
|---|---|---|
| Small business | $500-$2,000 | Postcards, flyers, banners, promo items |
| Larger campaign | $3,000-$10,000+ | Direct mail, custom packaging, event materials |
- Prioritize postcards and in-store signage first, they tend to return the most per dollar.
- Add trackable QR codes to print pieces at no extra cost to measure results.
- Hold back a small reserve for a fast follow-up to whatever performs best.
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