Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What does a Valentine's Day print campaign cost for a small business?
Answer
Budget scales with scope and volume, not with the holiday itself. As a working guideline, most small-business Valentine's print campaigns fall into a few tiers.
| Campaign scope | Typical range | What it covers |
|---|---|---|
| Starter | $200 to $1,000 | ~500 postcards, ~100 flyers, a set of window clings, and floor graphics |
| Full rollout | $2,000 to $5,000 | Variable-data personalization and multi-format pieces across several channels |
Higher quantities lower the per-piece cost quickly, so ordering in one run beats splitting into small reprints. Seasonal campaigns tend to justify the spend because the emotional hook and deadline do part of the selling for you.
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