Question
How much do law firms spend on pay-per-click advertising?
Answer
Legal keywords are among the most expensive in all of paid search, which is why firms watch PPC budgets closely. Competitive terms can cost as much as a small purchase per click.
| Item | Typical cost |
|---|---|
| Click on terms like "personal injury lawyer" | $50-$200 |
| Monthly PPC budget (competitive firms) | $5,000-$100,000+ |
- High stakes per click: a single misfired campaign burns money fast.
- Balance with print: many firms pair digital spend with lower-cost print marketing to improve overall ROI.
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