Question
How do I make sure there are no errors in my variable data print run?
Answer
Accuracy in a variable data run starts with the data file and ends with a careful proof. Clean input plus a real review of the merge is what keeps errors from multiplying across thousands of pieces.
- Clean the file first: check for typos, duplicates, and inconsistent formatting before you upload.
- Verify the mapping: confirm each column lands in the correct field on the design.
- Review a proof: use the proofing step to see the merge in place before the full run prints.
- Test the extremes: check your longest and shortest entries, since those are where text overflows or looks empty.
Spending a few extra minutes on the proof is far cheaper than reprinting an entire personalized run.
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