Question
What size flyer do I need for EDDM mailing?
Answer
EDDM pieces have to fall within USPS size limits to qualify for the program's discounted postage. As long as your flyer clears the minimum and stays under the maximum, you can pick the format that fits your message and budget.
| Requirement | Dimension |
|---|---|
| Must be larger than | 6.125" x 11.5" |
| Must be smaller than | 12" x 15" |
| Popular formats | 8.5" x 11" and 6.5" x 12" |
- Larger formats stand out in a mailbox and give you room for images and an offer.
- Leave space for the required address and postage indicia area so it stays EDDM-eligible.
- Add a trackable QR code or promo code to measure how the route performs.
When in doubt, start with 8.5" x 11" since it is the most common EDDM size and prints economically.
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