Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What size flyer do I need for EDDM mailing?

Answer

EDDM pieces have to fall within USPS size limits to qualify for the program's discounted postage. As long as your flyer clears the minimum and stays under the maximum, you can pick the format that fits your message and budget.

RequirementDimension
Must be larger than6.125" x 11.5"
Must be smaller than12" x 15"
Popular formats8.5" x 11" and 6.5" x 12"
  • Larger formats stand out in a mailbox and give you room for images and an offer.
  • Leave space for the required address and postage indicia area so it stays EDDM-eligible.
  • Add a trackable QR code or promo code to measure how the route performs.

When in doubt, start with 8.5" x 11" since it is the most common EDDM size and prints economically.

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