Question
Which flyer size is cheapest to print in bulk?
Answer
Smaller flyer sizes are the cheapest per unit in bulk, because more of them fit on each printed sheet, which spreads the paper and press cost across more pieces. Formats like A6 and half-letter give you the lowest cost per flyer, making them ideal for high-volume, budget-driven campaigns.
- A6 (4.13" x 5.83"): very economical, great for street handouts and inserts.
- Half-letter (5.5" x 8.5"): low cost per piece with a bit more room for content.
- Why it is cheaper: more pieces per parent sheet means less paper waste and press time per flyer.
- Best for: bag inserts, street teams, and any campaign where reach matters more than size.
| Size | Cost per piece | Great for |
|---|---|---|
| A6 (4.13" x 5.83") | Lowest | Handouts, inserts |
| Half-letter (5.5" x 8.5") | Low | Higher-detail handouts |
| US Letter (8.5" x 11") | Highest of the three | Detailed, fewer pieces |
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