What is EDDM and how does it work for mailing flyers?

Every Door Direct Mail (EDDM) is a USPS program that lets you mail a flyer to every address on a chosen postal route without buying a mailing list or knowing any names. You target by geography instead of by individual, which makes it the go-to tool for local saturation.

• Pick routes: use the free USPS EDDM online tool to select carrier routes by ZIP code, and filter by age, income, or household size.
• Design to spec: your piece has to meet EDDM size and marking requirements to qualify for the discounted rate.
• Bundle and drop: group the flyers into stacks with the required facing slips and paperwork, then drop them at the post office serving those routes.
• Cost: postage runs roughly $0.20 to $0.23 per piece, on top of printing.

EDDM is one of the most affordable ways to blanket a neighborhood, which is why local restaurants, gyms, and service businesses lean on it.