What paper stock works best for mailed flyers?

For flyers going through the mail, use at least 100 lb gloss cover or an equivalent weight. Mail sorting equipment bends and squeezes pieces, and a thicker stock survives the trip and feels more substantial than lightweight junk mail. Keep these points in mind:

• 100 lb gloss cover or heavier - stands up to sorting without bending.
• Coated finish - resists scuffing as it moves through the system.
• Perceived value - a heavier piece reads as more important, so it is less likely to be discarded.

Gloss, matte, and uncoated options all work, so pick the finish that matches your brand once the weight is heavy enough for mail.