What GSM is best for flyers?

For most flyers, 150 GSM, which is roughly 100 lb gloss text, is the sweet spot and the industry-standard stock professional printers recommend. It feels professional and holds up to handling without adding needless weight or cost. Go lighter only when postage is the priority, and heavier only when the flyer needs to feel premium or stand up on display.

• 150 GSM (100 lb gloss text): the all-purpose default, sturdy yet economical.
• 120 GSM (80 lb text): a lighter option for mass mailings and very high-volume handouts where every gram affects postage.
• 200+ GSM cover stocks (14pt to 16pt cardstock): rigid and premium, for display racks, leave-behinds, or anything meant to be kept.

Start with 100 lb gloss text unless your flyer needs to feel especially premium or hold up in a rack, then step up to cardstock.