Question
How much should I budget for quality flyer paper?
Answer
Flyer paper cost scales with the weight and finish you choose, so budget by matching the stock to the job rather than defaulting to the cheapest or most premium option. Here is how the common choices compare:
| Stock | Feel | Best for |
|---|---|---|
| Uncoated text weight | Light, economical | High-volume community handouts |
| Gloss text | Bright, colorful | Everyday promotional flyers |
| Gloss or silk cardstock | Sturdy, premium | Targeted, high-impact campaigns |
Ordering larger quantities lowers your per-flyer cost significantly, so decide on your stock first, then let volume bring the unit price down.
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