Sofia Ramirez, 4OVER4 design and templates voice (illustration)
Sofia Ramirez Design & Templates Editor at 4OVER4.COM

Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Which flyer stock gives the best value on a large run?

Answer

Flyer paper cost scales with the weight and finish you choose, so budget by matching the stock to the job rather than defaulting to the cheapest or most premium option. Here is how the common choices compare:

StockFeelBest for
Uncoated text weightLight, economicalHigh-volume community handouts
Gloss textBright, colorfulEveryday promotional flyers
Gloss or silk cardstockSturdy, premiumTargeted, high-impact campaigns

Ordering larger quantities lowers your per-flyer cost significantly, so decide on your stock first, then let volume bring the unit price down.

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