Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How accurate is the color reproduction for photography prints and postcards?
Answer
Color reproduction on quality postcard printing is accurate when the files are prepared correctly. Professional presses use high-definition CMYK printing with strict color calibration, but the setup on your end matters just as much.
- Submit files in CMYK color mode, not RGB, so on-screen colors translate to print.
- Use 300 DPI resolution for sharp images and clean gradients.
- For exact color matching on photography-heavy work, request a physical proof before the full run.
Getting these three things right is what separates a print that matches your screen from one that shifts on paper.
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