Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What lens pitch should I use for lenticular business cards?

Answer

Lens pitch, measured in lines per inch (LPI), should match the viewing distance. Business cards are viewed up close, roughly 12 to 18 inches away, so a finer pitch keeps the effect sharp.

  • Recommended range: 60 to 75 LPI for cards and small close-range prints.
  • Higher LPI produces finer detail at short viewing distances.
  • Run a calibration test print for your exact lens and printer combination.
  • The right pitch keeps the animation or 3D effect crisp rather than blurry.

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