How much should I budget for 3D Lenticular Business Cards?

3D lenticular business cards cost more per unit than standard paper cards because of the specialized lens material, the multiple source frames, and the interlacing process behind the effect. Treat them as a targeted tool rather than a bulk giveaway.

• Quantity: per-card cost falls substantially as the run grows.
• Effect complexity: a simple two-frame flip is cheaper than multi-frame animation or deep 3D.
• Frame count: more frames mean more design time to prepare and align the artwork, so treat design time as a real line item.
• Proofing: budget for a physical or digital proof, because lenticular effects are hard to judge on screen.
• Turnaround: rush timelines usually add a premium.

Because they are pricier, lenticular cards pay off best in focused networking, where a strong impression on the right person matters more than volume. The per-impression value is high, since almost no one throws away a card that appears to move.