Question
Is thicker cardstock always better for business cards?
Answer
Thicker is not automatically better. Ultra-thick stock makes a memorable impression, but the right weight depends on how the card travels and what it needs to do.
| Use case | Better choice |
|---|---|
| Networking, luxury branding | 32pt ultra-thick for maximum impact |
| Mailed inside envelopes | 14pt to keep postage low and fit standard mailers |
| Included in product packaging | Thinner stock that slots in without adding bulk |
- Heavier cards cost more and can push a mailing into a higher postage bracket.
- Thin cards fit more easily into wallets, packaging, and envelopes.
- Match thickness to distribution, not just to the feeling of premium.
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